People may take different paths to reach the final step of purchasing. Most of them may follow the typical conversion funnel by starting at brand awareness and ending with a purchase.
However, there can be many different ways through which they pass through the sales funnel. If you can figure out those paths, you may be able to optimize them and improve your PPC conversion rate.
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ARTIFICIAL INTELLIGENCE DRIVEN CHATBOT:
Google Analytics can show you the conversion flow, behavior, and acquisition. By going through this report, you can figure out the path which most of your shoppers are taking.
There may be different pages they are visiting before making a final purchase. Each of these pages should be optimized well so that the path is smooth for your customers.
It is also essential to take mobile devices and desktops into account to see which device is the most effective at generating sales. You can find this information through cross-device reports on Google AdWords.
The reports will also show you which channels are influencing their decisions to buy from you. Based on the results, you can accordingly improve the ones that are lagging behind and increase your PPC conversion rate.
